Location-based marketing gathers data from various sources, such as GPS, Wi-Fi, beacons, or mobile network signals, to determine a user’s current location. The collected location data is combined with other demographic and behavioral information to create customized audiences. Single or Multi-location businesses can identify trends, understand customer preferences in different regions, optimize location ad spend, and allocate resources more effectively.
Deliver targeted messages, offers and unique online experiences.
Utilize hyper-local, data feed driven, dynamic ad creative to populate based on a user’s exact location. From highlighting local offers to pulling in local imagery – the possibilities are endless. The effectiveness of location-based marketing campaigns can be validated by analyzing user responses, conversions, foot traffic or other relevant metrics to help refine future campaigns and improve targeting.
The desired location with a set radius
Device IDs of those who enter the geofence
1st or 3rd party data to further refine the audience
Personalized ad creative to drive business goals
