While some members of our team sit with hands on keyboards working in ad tech platforms, heavily involved in day-to-day algorithmic optimizations, others serve as an extension of our clients’ teams, offering strategy expertise, consultation, and account management services.
When you partner with us, you’ll gain immediate access to a team of experts to help you reach your online business goals utilizing best practices along the way.
With a performance first approach, we start by understanding the goals and KPIs of your business.
Utilizing our tech and digital expertise, Nash will determine the best media mix and manage all the details along the way.
With Nash as your partner, you'll have full visibility into delivery and performance on day one.
Continuous strategy, ideation, and collaboration throughout the duration of the campaign.
Leveraging a unique mix of channels and strategy to drive revenue and profitability for our clients.
Meet UsLeveraging automated technology to purchase and place digital display ads in real-time, using algorithms to analyze data and make decisions on where, when, and to whom to display the ads based on targeting parameters such as demographics, behavior, interests, and location. Programmatic advertising can take place across a variety of digital channels, including social media, websites, mobile apps, and video platforms.
The goal of programmatic advertising is to deliver the right message to the right person at the right time, increasing the effectiveness of the advertising campaign and maximizing the return on investment (ROI). This type of advertising offers a more efficient and effective way for advertisers to reach their target audience while reducing costs and improving the accuracy and relevance of ad targeting.
Displaying video ads to viewers who are streaming content online, such as TV shows, movies, and live events. These ads can be placed before, during, or after the video content and can be targeted to specific demographics, interests, and behaviors.
Streaming video advertising offers a more engaging and interactive way for advertisers to reach their target audience, as viewers are more likely to watch and interact with video ads than other types of ads. With the rise of streaming services, such as Netflix, Hulu, and Amazon Prime, streaming video advertising has become an increasingly popular and effective way for advertisers to reach their target audience.
Serving audio ads to listeners who are streaming music or other audio content online, such as podcasts and live radio. These ads can be targeted to specific demographics, interests, and behaviors, and can be placed before, during, or after the audio content. Streaming audio advertising provides a unique opportunity for advertisers to reach their target audience while they are engaged in an activity that does not allow for visual distractions.
This makes it a powerful tool for brand awareness and engagement. With the growing popularity of streaming audio platforms, such as Spotify, Pandora, and Apple Music, streaming audio advertising has become an increasingly important channel for digital advertisers.
Using social media platforms to promote products, services, or content to a targeted audience. This can be done through a variety of ad formats, including image ads, video ads, carousel ads, and sponsored content. Paid social advertising allows advertisers to target their audience based on a range of factors, such as age, gender, location, interests, and behaviors.
This type of advertising provides a powerful way for advertisers to build brand awareness, drive traffic to their website, and increase conversions. With the vast reach of social media platforms like Meta, LinkedIn, and TikTok, paid social advertising has become an increasingly popular and effective way for businesses to advertise online.
Placing ads on search engine results pages, such as Google or Bing, based on specific keywords or phrases, with real-time bidding on these keywords to have their ads appear at the top of the search results for the targeted audience. Paid search advertising offers a highly targeted approach to reaching potential customers who are already searching for relevant products or services.
Paid search advertising allows advertisers to adjust and optimize campaigns in real-time, based on performance data, to maximize the return on investment. With the continued growth of search engines and their increasing importance in our daily lives, paid search advertising has become an essential part of digital advertising.
Custom digital advertising audiences can be built using various data sources and methods, for example, by collecting data on website visitors, using customer CRM data, Social media engagement, third-party data, offline data, mail lists and look-a-like models.
Overall, building custom digital advertising audiences requires a combination of data sources, methods, and analysis to ensure that the audience is relevant and effective in reaching the desired target audience. By using a data-driven approach, businesses can maximize the return on investment and improve the effectiveness of their digital advertising campaigns.
Flexible management and support of email campaigns and CRM (Customer Relationship Management) by developing a strategy that integrates the channels and platforms to effectively communicate with customers and prospects. This includes audience segmentation, content creation, design and branding, automation and scheduling, managing CRM database, and providing analytics and reporting.
Overall, by managing email and CRM, businesses can align objectives, target audiences, and overall budget, while creating a personalized experience for the customers, building long-term relationships and driving business growth.
Helping businesses with their creative and content needs by providing expertise, resources, and a fresh perspective. Providing a wide range of services to meet the needs of a brand strategy that aligns with its business objectives, creating a clear vision and messaging for the brand, or creative assets, such as banner ads, logos, taglines, and visual design elements, to support the brand’s identity across all marketing channels that resonates with the target audience.
Manage the creation and distribution of content across various channels, including social media, email, and blogs, to ensure maximum reach and engagement, and ultimately, business growth.
Providing a range of services to help businesses improve their online advertising efforts, by leveraging our digital advertising expertise on platforms, such as DSPs, Google, Meta, LinkedIn, and many others. Supporting in areas such as ad strategy development, campaign management, ad creation, targeting and segmentation.
Optimization and testing guidance to continuously improve performance and maximize ROI, with analytics and reporting to help businesses track the success of their campaigns and make data-driven decisions. Overall, we can help businesses maximize their advertising budgets and achieve their online advertising goals by providing strategic guidance, creative expertise, and performance optimization.
